At STT-2012, the CHETRA brand surprised the audience not only with the breadth of its model range, reliability and power of machines, but also with its creative approach to showcasing new products. There were no professional fashion models at the CHETRA exposition. The winners of the first competition – “CHETRA-PIKE*-2012” – female employees of the enterprises of the "Tractor Plants" Concern holding helped to present the capabilities of special equipment during the exhibition.